Know which poster actually worked.
A separate code per placement, grouped into campaigns, compared side by side — and repointable when the campaign moves on.
Where it gets used
Per-placement codes
One code per site, publication or format, so you can compare them honestly.
A/B testing
Split traffic between two landing pages and let the statistics decide, with a winner declared only when the numbers support it.
Campaign reporting
Scans, unique visitors, locations, devices and conversions per campaign, exportable.
Why it has to be dynamic
Attribution is the whole point. A static code tells you nothing about which of six placements paid for itself.
A dynamic code encodes a short link that belongs to you. The pattern is fixed at the moment you print it and never has to change again — you change where it leads, as often as you like, and every copy already in the world follows.
Code types that fit
- Website
- Custom page
- Coupon
- Link in bio
Each brings its own fields, and the ones that need a page get a hosted mobile page you edit yourself — no website of your own required. See all the types.